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Product Marketing Manager - Principal Heavy Equipment

Jakarta Permanent View Job Description
The Product Marketing Manager, will be responsible for developing and executing comprehensive commercial strategies for their heavy equipment product lines. This role will bridge the gap between product development, sales, and marketing, ensuring our products are effectively positioned, launched, and promoted to target audiences.
  • Competitive Compensation & Benefits
  • Exciting Growth Opportunity

About Our Client

Our client is a principal heavy equipment company, dedicated to delivering robust and efficient solutions for industries such as mining and agriculture.

Job Description

  • Market & Competitive Intelligence: Conduct in-depth market research, customer analysis, and competitive landscape assessments to identify market trends, customer needs, and competitive advantages within the heavy equipment sector.
  • Product Positioning & Messaging: Develop compelling and differentiated product positioning, value propositions, and messaging that resonate with target customer segments across various heavy equipment categories
  • Go-to-Market Strategy & Launch: Lead the planning and execution of successful product launches, including developing go-to-market strategies, creating launch materials, and coordinating across internal teams.
  • Content Strategy & Creation: Collaborate with the content team to develop engaging and informative marketing content, tailored for the heavy equipment audience.
  • Demand Generation: Work closely with the demand generation team to develop and optimize campaigns (digital marketing, trade shows, events, PR) that drive leads and generate interest in our heavy equipment products.
  • Product Lifecycle Management: Contribute to the overall product lifecycle management, providing market insights and feedback to product development teams for future product enhancements and innovations.
  • Performance Tracking & Optimization: Monitor and analyze the performance of marketing initiatives, using data to identify areas for improvement and optimize future strategies.
  • Cross-Functional Collaboration: Foster strong relationships and collaborate effectively with product management, engineering, sales, service, and other cross-functional teams to ensure alignment and shared success.
  • Industry Representation: Represent the company at industry events, trade shows, and customer meetings to gather insights, build relationships, and promote our heavy equipment offerings.



The Successful Applicant

  • Bachelor's degree in Marketing, Business, Engineering, or a related field. MBA is a plus.
  • 7 years of progressive experience in product marketing, marketing management, or a related role within the heavy equipment industry
  • Deep understanding of heavy equipment product lines, applications, and customer buying cycles.
  • Proven track record of developing and executing successful product marketing strategies and product launches.
  • Strong analytical skills with the ability to interpret market data and translate it into actionable marketing plans.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and present complex information clearly.
  • Proficiency in creating sales enablement tools and marketing collateral.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Willingness to travel for industry events, customer visits, and internal meetings.



What's on Offer

  • A competitive salary package.
  • An exciting opportunity to work in a multinational principal heavy equipment company.
Contact
Paulla Inka
Quote job ref
JN-052025-6747748
Phone number
+62 21 2958 8837

Job summary

Function
Marketing
Sub Sector
Product Marketing
What is your area of specialisation?
Industrial / Manufacturing
Location
Jakarta
Contract Type
Permanent
Consultant name
Paulla Inka
Consultant contact
+62 21 2958 8837
Job Reference
JN-052025-6747748

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.

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