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Head of Brand (FMCG)

West Jakarta Permanent View Job Description
The Head of Brand is a strategic role that will lead brand development and execution for an ambitious FMCG company based in Indonesia. This individual will shape brand strategy, campaign development, and market positioning to drive growth and enhance brand reputation.
  • Opportunity to be part of rapidly growing company in FMCG industry
  • Opportunity to boost creativity side and thinking outside the status quo

About Our Client

Our client is a well-established local player in the FMCG industry with a significant market share in Indonesia. With a robust portfolio of successful brands, the company continually strives to enrich the lives of consumers through quality and innovation.

Job Description

As a Head of Brand (FMCG), your main responsibilities will include:

  • Developing and implementing brand strategies to achieve business objectives.
  • Managing and coordinating marketing and creative teams.
  • Driving market research to identify market trends and opportunities.
  • Ensuring brand consistency across all marketing projects.
  • Leading the planning and execution of promotional campaigns.
  • Monitoring and analysing brand performance against key metrics.
  • Building strong relationships with key stakeholders.
  • Overseeing budget planning and cost management for branding activities.

The Successful Applicant

A successful Head of Brand (FMCG) should have:

  • A degree in Marketing, Business Administration, or a related field.
  • Proven 8-10+ years of experience in brand management within the FMCG/ecommerce/startup industry.
  • Strong leadership skills and the ability to manage teams.
  • Excellent understanding of consumer marketing dynamics and trends.
  • Outstanding communication, presentation and negotiation skills.
  • Proficiency in data analysis and performance metrics.
  • Creativity and a problem-solving mindset.

What's on Offer

  • A competitive remuneration package (net basis).
  • An opportunity to lead brand strategy for a leading FMCG company.
  • A supportive, collaborative and innovative work environment.



We welcome all qualified candidates who are ready to take their career to the next level to apply for this exciting opportunity within our marketing and agency department.

Contact
Narita Mandela
Quote job ref
JN-052025-6739048
Phone number
+622129588802

Job summary

Function
Marketing
Sub Sector
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
West Jakarta
Contract Type
Permanent
Consultant name
Narita Mandela
Consultant contact
+622129588802
Job Reference
JN-052025-6739048

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.

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